About Structure

Structure is a new way to look at the way we do online business. Developed by 12Strong Ltd in 2009, Structure has enabled small businesses, entrepreneurs and engaged individuals to create their own piece of the web with all the powerful features the big boys have but without the up-front development costs.

12Strong set out with a vision to empower their customers with a system that was so much more than just a Content Management System (CMS). Their customers were smart, internet-savvy consumers who didn't like the idea of being hand held through a web project and cringed at the thought of being at the mercy of their web designer.

With this in mind, 12Strong's talented developers got working on something that was revolutionary to the web community, so revolutionary that what it produced didn't fall into the same category as a simple website - they had stumbled into the realm of the online business.

With eCommerce, email marketing, customer relationship management and more combined into one system - 12Strong realized what they had just built was going to bring a whole new level of freedom to business owners. Freedom to run and manage their own online businesses.

12Strong's advisors told them to keep the lid on this system - to keep it as their secret weapon so they could position themselves on top of their field and crush their opponants with something no other company could offer. It was tempting but 12Strong realized that this system was so much more than the company that created it - it was an entity in it's own right and to deny the small business community access to it was tantamount to a crime.

So Structure was born in it's current incarnation - an online business builder available to the public and taking the world by storm. Not only has it become a huge hit for the owners of small businesses and entrepreneurs but something completely unexpected has occurred. Much to 12Strong's excitement Web Designers and Web Development companies have started utilizing Structure for their own business!

Structure has given these designers and developers an extremely powerful tool to use for their own customers - one which has cut their development time and costs and allowed them to give their customers access to a powerful suite of tools that they otherwise wouldn't be able to provide without a hefty price tag.

Since Structure was released to the public it's created waves and received much-deserved attention from around the world. We've partnered with several other companies to constantly update and keep our technologies fresh and at the forefront of the industry.

Rest assured that when you choose Structure - you won't ever look back to the way websites used to be made.